Last year’s Sticky Kicks were gone before Guests could even pass the syrup. This National Sneaker Day (10/9), Denny’s—the ultimate late-night haven for when the cravings hit—and footwear artist Mache are serving up a second order of sneaker culture’s sweetest kicks: Sticky Kicks 2.0. Re-imagined with fresh surprises after the original 60-second sellout, this limited drop is back on the menu, but only for night owls who are fast enough to cop.
Upgraded Drip, Served up with extra toppings:
The latest edition takes the drip even further with fresh customizable details, new accessories, and a sweet real-world perk sneakerheads and Denny’s Rewards members alike can take straight to the booth:
- Syrup-Scented Hang Tag: Delivering a sweet burst of golden syrup scent every time the box is opened, each pair features a custom-scented hang tag crafted for the ultimate collectors.
- In-Restaurant Pancake Perk: Bridging footwear culture with real-world flavor, the custom hang tag includes a QR code that guests can present to the cashier at a participating Denny’s restaurant to receive two free Buttermilk Pancakes with the purchase of Mache’s favorite late-night diner meal, the Grand Slamwich. The QR code must be brought in-restaurant and scanned at the time of redemption.
- Hand-Splattered Syrup Soles: Taking custom detailing from heel to toe, the vibrant yellow outsoles feature a hand-splattered maple syrup effect, ensuring every step drips with authentic diner style.
- Diner-Inspired Laces: Popping in a vibrant blueberry blue, this second iteration features custom diner-inspired laces to give collectors full personalization and an extra splash of drip.
“Few brands have the history, familiarity and cultural footprint that Denny’s does,” said Chris Bode, president and CEO of Denny’s. “That gives us an opportunity to show up in some unexpected places and still feel authentic. Sticky Kicks is a great example of that. It’s creative, it’s fun, and it introduces our Brand to people in a way that starts a different kind of conversation.”
The Late-Night Drop:
- Exclusive Denny’s Rewards Access: Built for night owls and sneakerheads alike, Sticky Kicks 2.0 will drop exclusively for Denny’s Rewards members for just three hours (12:00 AM – 3:00 AM EST) on National Sneaker Day (10/9) via DinerDrip.com.
- Get Your Code: To secure a spot for the stickiest midnight drop of the year, fans must sign up for the Denny’s Rewards Program at Dennys.com/rewards and opt in to SMS messaging by 12:00 PM EST on October 8 to receive the required access code needed to unlock the release night drop.
“The demand after last year’s 60-second sellout was insane. For Round 2, I wanted to give sneakerheads more ways to make the pair their own while keeping that signature Denny’s flavor alive,” said Dan “Mache” Gamache, Custom Footwear Artist. “Working with Denny’s to upgrade 2.0 with custom hardware and real-world perks proves that sweet design and sneaker culture belong on the same menu.”
*Do not puncture the shoes or eat the syrup from the shoes for any reason. These drips are for style only.
