Outback unveils Best Steaks Ever, a commitment to raising the bar on the steak experience at Outback. With its juiciest, most flavorful cuts yet, greater craftsmanship and the same relaxed, come-as-you-are hospitality, the brand is giving guests a new reason to get back to Outback.
Built around the menu item at the heart of the brand, Best Steaks Ever reflects the continued investment in steak quality. Through enhanced cut specifications, hand-trimming techniques, seasoning standards and expert preparation, every steak is crafted to lock in rich, juicy flavor and deliver a steakhouse experience worth coming back for.
“Outback has always been a place where mates can come as they are and enjoy a great steak,” said Pat Hafner, President of Outback Steakhouse. “But with ‘Best Steaks Ever,’ we challenged ourselves to go even further on the dish that defines our brand by perfecting every detail that goes into making an incredible steak dinner! From the cuts we serve to the way we season and prepare our steaks, we are now serving a more tender, more flavorful steak and a better overall experience that gives guests more reasons to keep coming back.”
Whether guests are looking for bold flavor, exceptional tenderness or the perfect balance of both, Best Steaks Ever offers something for every steak craving:
- Down Under Delmonico Ribeye: A new, thick-cut ribeye with juicy tenderness, deep marbling and flavor-packed char.
- New York Strip: New to Outback, this steakhouse classic balances full-bodied flavor and tenderness.
- Victoria’s Barrel-Cut Filet Mignon: Hand-trimmed and shaped for exceptional tenderness with a flavorful seared crust.
- Center-Cut Sirloin: Lean and flavor-packed with Outback’s signature seasoning and sear.
- Rockhampton Ribeye: Marbled for rich, buttery flavor and an extra-juicy bite.
Introducing Outback’s Chief Steak Officer
To help bring the story behind Best Steaks Ever to life, Outback has named Chef Efrem Cutler its Chief Steak Officer. With more than 45 years of culinary experience, he will serve as the brand’s authority on steak selection, marbling, seasoning and preparation, helping guests understand what makes a truly great steak.
“A great steak comes down to the details,” said Chef Efrem. “The cut matters, but so do the marbling, trimming, seasoning and how you cook it. Best Steaks Ever is about bringing all of those pieces together, so every cut delivers what steak lovers are looking for.”
Recent Outback research found only 41 percent of Americans feel confident in their knowledge of the differences between cuts. Ribeye delivers rich flavor, filet mignon is all about tenderness, New York strip offers a balance of both, and sirloin is a leaner cut that still brings plenty of flavor.
Letting Guests Do the Talking
Best Steaks Ever is built around a simple idea: let real guests tell the story. Through Spokesbooth, an interactive experience featuring Outback’s iconic restaurant booth at select locations, guests are invited to try Best Steaks Ever and capture their authentic first-bite reactions on camera. Guests may even see their reactions featured on Outback’s social channels and future campaign content, helping turn everyday diners into the newest voices of Best Steaks Ever.
Get Back to Outback
Best Steaks Ever is Outback at its best, bringing together great steak, rich flavor and the relaxed hospitality that makes it easy to come as you are, kick back with your mates and enjoy a meal together. There has never been a better time to Get Back to Outback. To explore the new lineup or find a location, visit Outback.com.
