At JINYA, the focus on “kaizen” – the Japanese practice of continuous improvement – runs deep in the company’s culture. This guiding principle extends beyond its famous, authentic flavors to JINYA’s commitment to providing guests an unmatched customer experience.
As proof of that dedication, the beloved ramen brand has partnered with the digital customer engagement experts at Paytronix to overhaul its loyalty app and reward program. JINYA is furthering the “surprise and delight” approach of its previous loyalty program with the introduction of a new points system, giving customers the chance to redeem points for the rewards of their choice.
“Everything we do at JINYA is focused on delivering an exceptional customer experience, from ingredient selection and food preparation to attentive, personalized service,” says Tomo Takahashi, JINYA’s founder and CEO. “Our new and improved loyalty program is just one more way we get to show our guests how much they mean to us and create memorable experiences that keep them coming back.”
JINYA’s new loyalty program offers members a variety of perks, including rewards, easy points accrual and discounts:
Registration Reward: New members will receive 50 points when they register, and existing members will automatically be awarded 50 points at program launch.
Birthday Reward: Members get their choice of a free panna cotta or mochi ice cream dessert to celebrate their birthday.
Anniversary Reward: On the anniversary of joining JINYA’s loyalty program, guests will get a free small plate with purchase of any ramen bowl.
We Miss You Reward: JINYA will welcome members back with 50% off any bowl of ramen.
Dollar to Point Conversion: Guests will receive one point for every dollar spent at JINYA.
Points Redemption: For every 100-point milestone, members can enjoy one of their favorite menu items for free.
100 points: Choice of pork or vegan gyoza, crispy rice with spicy tuna or brussels sprouts tempura
200 points: Signature tapas plate, including the three-piece gyoza, two-piece crispy chicken and taco
300 points: FREE Bowl of ramen or rice bowl of choice
Bankable Rewards: Members can roll points over to receive $5 off their next visit.
Points Conversion: Guests will receive an automatic reward once they reach the 300-point max threshold.
The new program and JINYA app update will go live the week of Nov. 13, with the goal of reaching 500,000 users within the first six months after activation. Current loyalty program members will be automatically rolled over into the new system via a seamless transition and will just need to download the app and register to start receiving points.