Beef ‘O’ Brady’s, a family sports pub franchise with over 220 units, and The Brass Tap, an upscale craft beer bar franchise with 35 locations nationwide, have partnered with Toast to implement its leading restaurant technology Point-of-Sale (POS) system at all locations nationwide.
Under the umbrella of their parent company, FSC Franchise Co. LLC, the two are preparing to open over 25 locations within the next year. Beef ‘O’ Brady’s currently is in 22 states and in 2017, The Brass Tap will look to grow by 50 percent. As the brands continue to grow on a national scale, the need for a unified POS system became increasingly apparent.
“Beef ‘O’ Brady’s has been around for more than 30 years, but we’ve never had a singular POS platform,” says Joe Uhl, chief operating officer for Beef ‘O’ Brady’s and The Brass Tap. “For The Brass Tap, we needed to implement the right technology tools to support the rapid growth we’re now seeing across the country. This partnership is a major step forward for both brands. The Toast platform will enable us to improve internal processes and systems for our franchisees and offer more options for our customers to engage with our brand.”
Internally, Toast will help both brands build a standardized database, which will streamline menu maintenance, promotional updates, new menu downloads and more. Toast will also allow the corporate office to pull reports and analyze data across the system to maximize efficiencies. Customers will also benefit as servers will have handheld ordering tablets and be able to pay quickly and easily at the table. The end result will include increased order accuracy, table turnaround and have regular updates to the cloud-based system so they can stay up with the latest technology.
The new system will also offer patrons of both brands more options, including online ordering and a loyalty program. A majority of the Beef ‘O’ Brady's and The Brass Tap locations will be using the Toast platform by the end of 2017 with the rest converting in 2018.
"We're proud to be partnering with Beef ‘O’ Brady's, a family-friendly restaurant franchise with a long-standing history and The Brass Tap, an upscale craft beer bar," says Chris Comparato, chief executive officer for Toast. "We look forward to working with the teams to leverage our forward-thinking technology and customer-focused team to deliver a great experience for their guests, operators, and staff alike."