Diners want foods with compelling sustainability and health stories, and restaurant brands have shifted accordingly, centering new concepts around these values. However, balancing performance, price point, and consumer desires can be a challenge. An opportunity lies in identifying and marketing the positive qualities of ingredients you’re already using – like soybean oil. Soybean oil is sustainably grown in the U.S. and offers a favorable fatty acid profile. Soybean oil is a functional ingredient for you and offers a compelling story for your customers.