Yelp announced it has acquired Eat24, a web and app-based online food ordering service.
With this acquisition, Yelp will drive daily engagement in the key restaurant vertical and plans to expand Eat24's offering to the one million U.S. restaurants listed on its platform.
Based in San Bruno, California, Eat24 was founded in 2008 to expand online food ordering while providing an improved customer experience. Eat24 provides approximately 20,000 restaurants in over 1,500 cities nationwide with the ability to offer online delivery and takeout services.
"As more food ordering transactions move online, further integrating Eat24 will enhance our user experience with an easy-to-use product and service that allows our large consumer audience to transact directly with businesses," says Jeremy Stoppelman, Yelp co-founder and CEO. "With this acquisition, we gain more tools and expertise to help engage our users from discovery through transaction in a key vertical for Yelp."
"We're excited to join the Yelp team to deliver an even better consumer experience inside this top destination for finding local businesses," says Nadav Sharon, Eat24's co-founder and CEO. "This is an incredible opportunity to further connect with Yelp's highly engaged users and to expand our reach to even more local businesses on its platform."