With the launch of its new mobile app, Outback Steakhouse is offering guests even more control over their dining experience. Outback's new app allows guests to join the wait list and check in, receive exclusive offers, and choose how and when they want to pay the bill. This launch is part of Outback's larger digital commitment to improve customer convenience, choice, and control of their dining experience and follows a series of recent innovations that includes a new state-of-the-art website experience that provides easy online ordering and the convenience of getting on the waitlist.
Guests can choose to pay right from their phone. If guests opt to use this new feature, they can split the check, add a tip and securely store payment details for future visits. Diners can get on the wait list before they even arrive and get notified when their table is ready through the app. Guests can receive exclusive coupons and offers, store for future visits in the app's Offer Pouch and apply them directly to the bill, so they don't have to print coupons at home. They can also browse the menu of the nearest Outback location to help narrow down steak cravings.
"The Outback culture is, and has always been, to provide as many choices as possible to our guests and to help manage their valuable time," says Jeff Smith, Outback Steakhouse president. "This app is just one of several digital advancements we're launching in 2016 to elevate our guests' dining experience."
In the coming months, Outback will continue to offer guests more choices. Soon, customers will be able to view their bill, customize the tip and pay right from their phone so they can leave when they're ready.
And coming this summer, Outback Steakhouse will add more digital enhancements with the national launch of Bloomin Brands' Dine Rewards, the company's first multi-brand loyalty program. The concept is simple: After three visits to any Bloomin' Brands restaurant, including Outback Steakhouse, customers will earn up to 50 percent off their fourth visit. This rewards program will have full functionality online and on Outback's new mobile app.
