As part of its partnership with digital media company Mopro, the National Restaurant Association has launched a comprehensive web portal designed to help restaurants looking to build their businesses online.
“As customers increasingly turn to the Internet for their dining decisions, restaurants need to stay ahead of the digital curve,” says Scott DeFife, executive vice president of Policy and Government Affairs for the National Restaurant Association. “Our online web portal provides a one-stop shop for restaurant operators looking to increase their online presence, build out their business and provide today’s tech-savvy consumer the ultimate mobile to table experience.”
“We are excited to partner with the National Restaurant Association as they look to help their members build their businesses online,” says Michael Montagano, vice president of Operations at Mopro. “Restaurant customers crave technology and our all-in-one digital media package provides an innovative and easy way for operators to boost their web presence and satisfy their customers’ needs.”
Sixteen state restaurants associations have also entered into partnership with Mopro and have already begun offering members discounted rates. Nearly 500 restaurants nationwide have utilized Mopro’s extensive digital media offerings with great success.
Sullivan’s Restaurant in Wauseon, Ohio, is one of the hundreds of restaurants across the country that have utilized Mopro’s media package with great success.
“Here at Sullivan’s, we have definitely seen increased web and foot traffic since our new website with Mopro went live this past fall,” says Nick Kline, kitchen manager for Sullivan’s Restaurant. “Our guests compliment the modern and easy-to-navigate look and design of our desktop and mobile website. The dashboard is very simple to use and social media posts can be scheduled ahead of time in a matter of minutes. Mopro has been supportive every step of the way, from the development, picture and video shoot, and now the live website. The Mopro design team has helped us tell our story not only to our community, but also to our future first-time guests that haven't had a dining experience with us yet.”
NRA’s latest research shows that restaurant technology in on the rise. Sixty-three percent of adults have used restaurant-related technology options in October of 2013 alone. More than two in five have used a smartphone to find restaurant locations and directions, or viewed menus and placed orders on a computer. One in five has ordered takeout/delivery or looked up nutrition information on a smartphone or tablet.