Hospitality Marketing Concepts (HMC), a provider of outsourced CRM-driven database management and loyalty marketing programs for premium hotel organizations, announced the rollout of Table Concierge, a multi-channel mobile app and website restaurant booking platform. Table Concierge provides a streamlined way to find and book reservations at HMC partners' hotel restaurants.
Table Concierge is a white-labeled, fully customizable mobile app and website platform that allows HMC loyalty program partner hotels to align the application precisely with their brand. The restaurant booking platform connects members and non-members to HMC's partner hotels' restaurants, enabling users to instantly book a table.
The app enhances hotels' digital relationship with members by providing timely and relevant promotions. Paired with HMC's proprietary mobile digital voucher distribution system, the Table Concierge app is expected to significantly increase both frequency of member patronage and loyalty.
Available on smartphones for both iPhone and Android, Table Concierge is also a web-based booking platform for HMC's membership programs and partner hotels' third-party websites, and can be integrated as an element of the hotels' own mobile application. Additionally, Table Concierge offers a table management module to further streamline restaurant operations.
And, unlike other less mature solutions in the market, Table Concierge draws upon HMC's long-term hotel expertise to provide seamless booking connectivity to many diverse systems, such as Micros POS, which results in a greatly simplified workload for hotel restaurant staff.
"The launch of Table Concierge reflects HMC's continued focus on digital innovation. We strive to bring the latest technological conveniences to our loyal guests and encourage them to enjoy more of what our hotels offer," says Mokhtar Ramadan, CEO of HMC. "We're thrilled to be engaging our members in such an innovative way with Table Concierge. The restaurant booking platform not only allows us to provide an exciting experience for users and hotels, but also allows hotels to drive incremental revenue to complement their HMC-managed loyalty programs."