Heartland Payment Systems, the nation's fifth largest payments processor and a provider of merchant business solutions, has introduced a feature-rich mobile and online ordering solution to help restaurants of all sizes remain competitive.
Heartland Mobile and Online Ordering, in partnership with ToGoTechnologies, provides restaurateurs and consumers alike a convenient ordering experience that has previously been enjoyed only by large restaurant brands and their customers.
“Restaurants are looking for a competitive mobile ordering solution that will match the functionality that major restaurant companies are bringing to market, while minimizing the operational impact of adopting this new technology,” says David Gilbert, president of Heartland’s hospitality group. “Restaurants also want to respond to growing consumer demand as well-known restaurant brands engage in marketing activities to shift consumer behavior towards placing more orders via smartphones, tablets, and computers.”
Heartland Mobile and Online Ordering automates the ordering process, saving restaurant operators time and money. The solution’s robust functionality reduces the manual processes of servers taking orders by phone, entering orders into a point-of-sale (POS) system and manually processing payments. As a result, restaurants see increased throughput of incoming orders and improved sales.
For example, Taziki’s Mediterranean Cafe, a fast-casual restaurant concept with 35 locations, has already seen thousands of its guests convert from manual to digital ordering through Heartland Mobile and Online Ordering, and the company expects to see a lift in sales and achieve cost-saving operational efficiencies as the solution is fully rolled out.
The technology used by Heartland Mobile and Online Ordering is powered by cloud-based customizable templates that allow Heartland to offer restaurants a competitively-priced and branded white label mobile app, advanced responsive web ordering, and a suite of reporting and analytics tools.
In addition, options including takeout, delivery, curbside pickup, catering, order from the table and gift and loyalty are all built in, so operators can activate the features they want to grow their business. In turn, this extensive feature set provides users with convenient ordering and pay ahead options as well as opportunities for tailored engagement with their favorite restaurants.
“Mobile applications that are easy for restaurants, their employees, and their customers to learn and use is key to increasing engagement with these products," Gilbert says. "Partnering with ToGoTechnologies allows Heartland to bring beneficial technology to our restaurants and their customers.”
Heartland’s focus and expertise in the hospitality space, combined with ToGoTechnologies’ rapid speed to market capacity, valuable offering, and agile product development roadmap, result in a strong partnership. Heartland Mobile and Online Ordering is now available through Heartland’s national sales force of more than 800 relationship managers.