Sam Nazarian, founder of C3, told QSR last year that his goal is to "unlock the value of real estate in whatever capacity, whether they’re ghost kitchens, food halls, kitchens of hotels, or kitchens of restaurants." So far, the company has served more than 2.3 million meals through more than 40 digital brands over the past 12 months.
The joint venture with Nommi is just another step toward his objective.
“The sky is the limit through our partnership with Nommi to further expand C3’s food tech offerings,” Nazarian said in a statement. “With Nommi, we are working to reimagine the restaurant experience by partnering AI with proven recipes and menu’s helmed by C3’s world renowned chefs. By doing so, we are taking traditional concepts and making them new for an ever changing restaurant industry. We are thrilled to be at the forefront of the digital kitchen revolution and with the support of the team at Nommi.”
Nommi's lead investor is Wavemaker Labs, an incubator of robotic innovation. It's the same company that helped launch Piestro, a tech brand that operates a fully robotic pizza-making kiosk with fast-casual 800 Degrees Pizza. Piestro and the pizza chain plan to establish 3,600 kiosks in high-traffic areas across the country.