Many restaurant operators face the challenge of effectively marketing their business while juggling other priorities. With limited time and resources, it is difficult to maintain a consistent and engaging online presence. Jerry Sparks, part owner and business manager of Antonucci’s Authentic Italian Eatery, oversees all aspects of marketing. He struggled to find the time to market Antonucci’s effectively and only posted around once a week. “The challenge is that I’m not a marketing person. I’m more of an accounting person. I work with numbers, and I don’t do well with creative content,” Sparks says.
To increase Antonucci’s digital presence and engage guests, Sparks turned to Popmenu’s AI Marketing. The tool automatically generates marketing messages and images that are unique to each restaurant and reflect the restaurant’s brand. “I’m able to sit down, spend 10-15 minutes on Popmenu, and have the whole month’s marketing campaign done,” Sparks says.
Popmenu’s integration of AI into restaurant operations captures highlights from the restaurant’s website (ie, popular menu items, rave reviews, events, and more). This information is leveraged to create a monthly calendar of emails, social media posts, and texts that operators can approve or edit if desired and schedule in minimal time.
According to Popmenu’s research, GPT-generated posts for clients deliver more impressions on average compared to non-GPT posts—36% more on Facebook.
“I’ve heard dozens of restaurants say this is exactly what I would have asked for if I knew how to ask for it,” Brendan Sweeney, Popmenu’s CEO and co-founder, says. “We spent years making sure this will be something that restaurants can fit into their lives without becoming digital experts.”
Restaurants also use Popmenu’s AI-powered phone answering technology to market their restaurants and free up staff. The tool can field 400 calls simultaneously with custom responses, promote specials and events, and send callers links to place orders or make reservations.
Popmenu’s journey began seven years ago when it recognized that restaurants lacked the tools to effectively convey their stories in the digital world. At that time, there was a noticeable absence of consumer-facing restaurant technology. The consequence was that third-party platforms dominated the online narrative for restaurants.
Popmenu set out to change this narrative by leveraging restaurants’ most powerful tool: the menu. “The menu is the most important aspect of a restaurant. It’s who they are, what they offer, their way of expressing themselves, and differentiating themselves,” Sweeney says. “We thought if we took the menu and implemented user experiences consumers have on other platforms—photos, reviews, sharing options, social validation, multiple calls to action—and make browsing the menu feel like a modern e-commerce experience, it would work to help convert more website visitors to restaurant guests.”
Because Popmenu’s platform centralizes data on guest preferences and behavior, it can personalize communications, which yields higher open rates, click-through rates, and revenue. GIOIA Pizzeria in San Francisco and Berkeley, CA, generated nearly $900,000 in online ordering revenue with the help of automated and customized messages. They sent one guest 49 messages over the course of 18 months, and that one guest spent $5,700 with them.
The adoption of AI and automation is expected to grow over the next year as restaurants look to bring in more revenue and add much-needed efficiencies. Popmenu’s AI marketing tools and unified platform enable restaurants of all sizes to compete effectively in the digital age, ultimately driving more business and fostering stronger customer connections.
To enhance your marketing efforts, visit the Popmenu website today.