Increasingly, cold brew is overtaking hot coffee in popularity at leading chains. And according to GrubHub, cold brew was one of the top five to-go items ordered on its platform during the pandemic. What’s more, the Spring NCA report revealed that cold brew remained the third most popular coffee preparation in January 2022—on par with highs from the previous July—confirming its year-round popularity with operators and consumers alike.
Not Just a Trend
“Cold brew is more than just a trend,” says Dorothea Hescock, senior manager of quality at Segafredo Zanetti. “It’s a new way to experience coffee. Diners enjoy the subtle sweetness that comes through and the less bitter finish with cold brew. Cold-brewed coffee versus hot-brewed coffee yields different flavor compounds out of the same bean, resulting in cold brew’s unique taste.”
But not all cold brew is created equal. “Segafredo Zanetti Cold Brew uses specially selected coffees without preservatives or other additives that you see in some cold brew offerings on the market,” Hescock explains. “Our great-tasting, clean-label products put us in the premium category for cold brew. And because it comes ready-to-drink, versus a concentrate or dry mix, our cold brew consistently delivers on taste and quality.” Segafredo Zanetti’s cold brew also is Rainforest Alliance Certified—a key sustainability designation.