Ushering in a New Era of Mexican Spirits

At Westbound in Los Angeles, SPirits from Mexico are surging.
At Westbound in Los Angeles, SPirits from Mexico are surging. DYLAN+JENI

The only thing hotter than Mexican cuisine may be the spirits that share the same cultural heritage—tequila and mezcal are still rising, but so are sotol and raicilla.

When Thomas Kelly first opened Mexicue, it was a simple food truck dispensing tacos and burnt-ends chili sliders to hungry New Yorkers on the run. His Mexico-meets-barbecue concept proved such a hit that it has now spawned a burgeoning collection of brick-and-mortar establishments where diners settle in with spicy brisket enchiladas washed down with Grapefruit Palomas. So strong is the connection between Mexican food and drink that Kelly has also amassed a list of 50 tequilas and 11 mezcals for thirsty patrons who want to linger. 

Likewise, the latest restaurant from powerhouse Chicago chef Rick Bayless, Leña Brava, highlights more than 100 mezcal selections. An ode to the live-fire cooking traditions of Mexico’s Baja California Norte, it’s the spot to unwind with a Monteromero (Montelobos mezcal, crème de cassis, black pepper, rosemary, lime) before a dinner of slow-cooked octopus carnitas. 

Mexican cuisine, particularly of the Tex-Mex variety, has long resonated with American diners. Skillet fajitas and salt-rimmed Margaritas are as much entrenched in America’s culinary fabric as fried chicken and grilled hamburgers. While the tequila-lime juice-triple sec concoction is as timeless as a mess of cheesy, jalapeño-studded nachos, the Margarita is only one reason agave-based spirits are so clamored for today. Bartenders, who continue to hone their important roles as gatekeepers, have helped put the nuanced interpretations of tequila—as well as mezcal and on-the-rise raicilla and bacanora—in the spotlight of Mexican and non-Mexican-inspired settings alike.  

Many of the country’s bartenders are ardent supporters of the Tequila Interchange Project, an advocacy group supporting the diversity and exportation of quality, agave-based spirits. After visiting distilleries in Mexico firsthand, it’s hard not to become roused by mezcal, believes Dee Ann Quinones, head bartender at Westbound, a restaurant that channels luxe railcar travel in downtown Los Angeles. “I’ve visited many distilleries around the world and I have to say that watching mezcal being made is absolutely magical,” she says. “From the distinct way each family has their own methods to the varied terroir, it is unique. I think that is why bartenders took to [mezcal] so quickly. Once they get passionate about something, they share it, and it becomes the ‘it’ thing.” 

As bartenders dispense this wisdom and delineate the differences between, say, tequila and mezcal, they build trust with their guests, and it becomes easier to convince guests they should sample something new. “The best way of getting the word out about the great list of Mexican spirits we carry is through staff education,” explains Drew Sweeney, beverage director of New York City’s Dream Downtown hotel, home to the upmarket Mexican restaurant Bodega Negra. “We have found that once they have the opportunity for a personal connection with these products, they want to share that enthusiasm with our guests, which is the best way to get them to explore.”

Jimmy Yeager, proprietor of Jimmy’s in Aspen, Colorado, helped pioneer the success of mezcal in the U.S. He says it was 30 years ago when interest in Mexican spirits began to take shape. Every year since, that curiosity has grown, especially in 2010, when top-notch tequila became more readily available. “This led to more education and know-ledge being shared within the industry, as well as to the development of the discerning customer who cares about the quality and source of the spirit that they are drinking.” An appreciation of tequila is, of course, a springboard to relishing other agave spirits. 


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