Topgolf Entertainment Group on Friday will open a first-of-its-kind experience for the brand along the Pacific Coast Highway in El Segundo, California. The location—the company’s 76th total—features traditional and non-traditional ways to play golf through the company's signature three-level venue experience as well as an adjacent 10-hole, lighted, par-3 golf course via the refreshed Lakes at El Segundo.
"This is a very exciting opening for Topgolf as the game of golf continues to grow and diversify both on and off the course. We are thrilled to be part of this movement and for the opportunity to become a part of the El Segundo community," Topgolf CEO Artie Starrs said in a statement. "From the variety of experiences to the next-level technology features, our El Segundo location will bring the power of play to so many as we continue to shape the future of golf."
The Topgolf venue in El Segundo is an open-air, three-level venue that features 102 outdoor hitting bays, a restaurant and sports bar offering chef-inspired menu items, top-shelf drinks, music and year-round programming. The venue is equipped with Topgolf's latest technology including a giant TV wall, new ball dispenser units, large HD screens in the outfield, and the company's Toptracer technology. Toptracer is a ball-tracing technology that allows players to enjoy games including Angry Birds and Jewel Jam.
As part of the experience, Topgolf partnered with golf course designer Mike Angus to refresh and reintroduce the Lakes at El Segundo golf course to the community.
The Lakes at El Segundo golf course is a 10-hole, par-3 course designed to not only challenge the experienced golfer, but also create a fun experience for the novice golfer. Each hole is unique as players discover quirky names and hidden gems. Similar to what players can experience in venue or see on TV during professional golf majors, the 10th hole of the course is equipped the aforementioned Toptracer technology that allows players to trace their shots.
After assuming operations of The Lakes at El Segundo, Topgolf renovated the golf course complete with new turf and grass, refurbished lakes, night-lighting, a built-in music system, and a new golf shop offering food, beverages, and golf equipment.
Beyond playing at the venue and golf course, Topgolf El Segundo and The Lakes at El Segundo will collectively employ roughly 500 people.
Topgolf hosted a ceremonial eightsome charity swing event that benefited the local Los Angeles Make-A-Wish Chapter. Composed of local celebrities, well-known golfers, and public officials, Topgolf donated $20,000 to grant a child's wish in the greater Los Angeles area.
This latest Topgolf in El Segundo marks the fourth California venue alongside units in Ontario, San Jose, and Roseville (Sacramento).