Big Apple spotlight

Flip’d by IHOP, the Dine Brands’ concept’s new fast-casual, recently opened its first New York location in Flatiron.

Ready to scale

Helmed by restaurateur and music executive Robert “Don Pooh” Cummins and longtime IHOP franchise owner Bryan McKenzie, the location marks the first major city branch and first East Coast location of the newly launched concept. The two have the exclusive rights to grow and develop the brand’s footprint across New York City and aim to expand to 10 locations across the five boroughs in the next five years.

Pancake bowls, and more

Flip’d uses fresh, never frozen ingredients with each dish made to order in just minutes. Flip’d by IHOP’s all-day menu consists of Wraps, Sandwiches, Bowls, Burgers and, of course, IHOP’s Buttermilk Pancakes. The brand’s Pancake Bowls feature four stacked buttermilk pancakes with an assortment of additional mix-ins to truly make it your own.

Favorites, done fast casual

Also, guests may order options like Strawberry Banana, Double Blueberry or Breakfast Bounty with scrambled eggs, bacon pieces and Jack & Cheddar cheese. Feel like adding protein? Turn it into a combo with a choice of protein to make it a full meal. Additional signatures include the Bacon Temptation (two scrambled eggs over crispy potatoes topped with Jack & Cheddar cheese, hickory-smoked bacon, roasted tomatoes & zesty hollandaise available in a bowl of burrito), Jalapeño Zing Sandwich (Sautéed jalapeños, Serrano & onion, hickory-smoked bacon, Pepper Jack cheese and mayo), The Harvest (Harvest grains topped with shredded Jack & Cheddar cheese, baby arugula & spinach, sautéed mushrooms, roasted tomatoes, sliced avocado & avocado cream) in addition to Burgers and Chicken Sandwiches.

Beverage options include an assortment of Signature Flip’d House Roast Coffees, Nitro Cold Brew, Premium Cocoa, Tea and Café Lattes.

Kiosks on display

The 1,800-square-foot space features a fully open kitchen for guests to view their food prepped and made to order. Tapping into Cummins’ expertise operating automat Brooklyn Dumpling Shop, the space additionally features self-order kiosks with food ready in 10 minutes, ideal for the office worker or college student looking to amp up their lunch quickly and conveniently.

Convenience takes center stages

Employees helping customers use the kiosk system.

All-day concept

Flip’d by IHOP is open seven days a week from 7 a.m. to 10 p.m. (it’s not just an breakfast brand). It is also available via delivery on Seamless, Grubhub, Doordash, and UberEats.

Going forward

IHOP first announced Flip’d in December 2019. The first location arrived in Lawrence, Kansas, featuring 3,500 square feet and 55 seats. IHOP told analysts in August that the next location will open in New York City later this year (this store). More units are planned for 2022, but the company did not reveal which markets.