Yes, he's the brother of Elon Musk. But Kimbal Musk is also a global social entrepreneur disrupting the casual-dining segment as we know it. Here's a look at how he plans to change the industry, and better the world while he's at it.
I visited the head of a major Yellow Pages company, and he literally threw the book at me and said, ‘You ever think you’re going to replace this?’ And I thought: He’s already dead. The Yellow Pages were already dead. Now I see the same sort of thing in food. … Speed and taste are critical. Automation and digitization have made restaurant operations profoundly different today than it was just five years ago. Our front end is 100 percent digital.”
Note: Back in the early days of the internet, Musk and his brother, Elon, built an online database of businesses, Zip2, which he likens to a digital version of the classic Yellow Pages.