Beware of These 5 Things When Starting a Marketing Campaign

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Unsplash/Adam Jaime
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Getting started

Battling the competition in the restaurant business is not a minor affair, especially if you take into account your main industry opponents. Chain restaurants have a significant advantage over startups and small family restaurants, especially in terms of budget and brand strength. However, with a quality service and carefully planned marketing strategy, it's possible to reach out to consumers and scale your revenue.

Amazing service and clever marketing are just two small pieces of a large puzzle, and there are many tricky blocks you should keep an eye out for. In this article, we are going to take a look at some of the bumps on the road you could encounter while starting your restaurant marketing campaign.

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Unsplash/Igor Miske
MacBook Pro showing vegetable dish.
Make sure your website is all set

The last thing you need when starting a marketing campaign is to realize your website is not working properly. This includes any potential plugins you would install for online orders, bookings, or inquiries. Make sure your menu is regularly updated, properly spelled, and tagged with actual prices.

Since restaurant industry websites mainly include image and video content, it’s important to optimize your website for speed and responsiveness. Otherwise, visitors could reach your landing page and leave before the website fully loads. Poorly developed website influences your bounce rate and has a direct negative effect on your branding efforts.

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Food blogger influence should not be neglected

As your campaign hits the target audience, it's reasonable to expect food bloggers to come knocking on your door offering all sorts of arrangements. It would be unwise to deprive any respected blogger a chance to review your place and further extend your brand reach. Just make sure you make your restaurant presentable and all the dishes tasty and fresh.

Food bloggers have a significant impact on consumers if there are any notable writers in your area you should expect them visiting unannounced. If your restaurant is lacking in any aspect, you could face losing potential consumers and suffer a major setback in your marketing efforts.

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Unsplash/Glenn Carstens-Peters
Person using MacBook Pro.
Lack of local SEO

If you’re running a sit-down restaurant you should know how important it is to reach as many local consumers as possible. As opposed to assignment help agencies that target a widely spread audience, your business should focus on developing a local SEO strategy. This includes registering your brand on Google so people could know your location and you could rank higher within local search results.

Apart from optimizing your website for local SEO and making your eatery visible on google maps, it’s also a good idea to make your website easy to access via mobile devices, as most local searches are conducted on the go. Imagine a group of tourists looking for a nearby place to eat, allowing them to check out your offer the moment they find you on Google gives you the edge over your competitors.

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Unsplash/Caroline Attwood
A restaurant employee pours a glass of white wine at a table with glasses of red wine.
Not knowing your target audience

Who eats at your place? Are you a family restaurant, or perhaps you’re aiming for young couples, or you mainly host businessmen looking for a quiet place to discuss with their partners over a meal? Knowing who you serve and what your visitors expect you to cook for them is the foundation of every successful marketing strategy. Otherwise, you’re wasting your budget on viewers that won’t be interested in visiting or won’t be able to appreciate your efforts.

It’s as if a college student would try to use the essaybot tool to get help with a writing assignment, and the AI software neglects the college that person attends. You need to know who you want to feed, which group of people would not approve of your menu, as well as who can afford eating at your place.

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Jan Vašek
Young girl typing message on her smartphone in the restaurant garden.
Don’t start without a plan B

A marketing campaign is a living process, sort of speak. If you pay attention to your metrics during the campaign you could notice the figures changing based on various influences. Therefore, it’s of utmost importance for the success of your enterprise to prepare yourself to analyze your campaign progress and eventually change your strategy if the results are lacking.

If you don’t manage your campaign while in progress or you don’t know which data you should track to make sure you’re on the right path you’re facing the loss of money and time spent on an ineffective marketing campaign.

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pexels/Viktoria Alipatova

Making food for others is not only a lucrative business model, but it's also a great responsibility because your work influences both the physical and mental state of others. It's no mystery why people need to feel confident about the quality of your service if they were to go out for a meal at your restaurant. We hope these simple pieces of advice will help you grow your business and develop an effective marketing strategy.

Michael Gorman is an editor at Writix and highly skilled freelance writer, who also provides dissertation writing service to college students. Being interested in everyday development, he writes various blog posts and discovers new aspects of human existence every day. Feel free to check out EduBirdie review or contact him via Facebook.

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