According to a recent AAA Travel survey, nearly 100 million Americans, about 4 in 10 adults, are planning to take a family vacation in 2019. So, whether you are a specialty kiosk, fast-casual, or fine dining, there is additional money to be made by catering to tourists.
However, one of the biggest issues with tourists is making sure they know you exist and how to find you. But don’t despair, below are seven low cost strategies to get travelers in your doors.
Make sure your employees are experts on local sites, cultural events, music festivals, and sporting events. Tourists are likely to ask staff about what to do in the area, so you be sure your staff is armed with the right information and recommendations to provide.
There is no single secret ingredient for bringing in tourists, keep trying different tactics to see what works for your venue. Remember to ask guests how they heard about your restaurant so that you can begin to focus on the right channels moving forward.
As CMO of Compeat, Kristi Turner oversees product marketing strategy, competitive positioning, brand awareness, digital presence, customer retention, lead generation, inside sales, and internal and external communications. With over 27 years of domestic and international strategic business and marketing experience, Kristi has a successful track record for building scalable SaaS revenue growth, empowering employee cultures and customer centric marketing strategies. Kristi holds a bachelor’s degree in Mass Communications from University of South Florida. She resides in Atlanta with her husband and two children.