While you can’t control external factors that negatively impact reservations, you can come up with an action plan ahead of time using some of these tactics to generate more buzz when slow times do roll around. Added bonus: Switching things up at your restaurant is an opportunity to learn more about your customers and their preferences. When you identify successful promotions that resonate with guests, use them again depending on popularity and demand.
Mary Fabro is Chief Marketing Officer ofHostme, the online reservation platform with innovative features helping restaurant owners and operators with fast, intuitive, and flexible front-of-the-house systems for restaurants at a sensible price point. She can be reached at: firstname.lastname@example.org