Just like décor, menus and plating, the music played in your dining room is a direct reflection of your restaurant. Catering to a family-friendly crowd? Cueing up tracks with inappropriate lyrics is a surefire way to alienate customers and tarnish the dining experience (Not to mention, lead to unsavory Yelp reviews.) Offensive content should never be a concern for eatery owners. Hitting the "non-explicit" button next to a song doesn’t guarantee it won’t be offensive. We have learned that the language does not have to be blatant, nuance and context matter. Buttons don’t filter nuance. This is just one more reason why it’s paramount to employ a professional music provider that proactively filters content—including actually listening to the lyrics of each song—that could potentially turn away parents or the early bird crowd.
So, there you have it—the top 5 tips for effective music in your restaurant. Nail them all and while you may not be closer to that Michelin star, you’ll certainly be closer to creating a memorable experience and at least a few more bookings on OpenTable.
Danny Turner is Mood Media’s global senior vice president of Creative Programming. He has spent more than 25 years in national and international music programming and branding. Before joining Mood Media, he spent a decade as one of the founding programming executives at XM Satellite Radio. Danny was instrumental in creating programs for such partners as Starbucks, MTV, VH1, BET, United Airlines, Air Canada, Oprah and E!, as well as developing special programming and brand relationships with iconic talents such as Bob Dylan, Wynton Marsalis, Quincy Jones, Tom Petty, Willie Nelson and BB King. He has managed programming teams and efforts across North America and Europe. A lousy guitarist who aspires to one day be mediocre, his musical tastes are rooted in early R&B, bad-ass Rock, Blues, Classic Country, Reggae and Ska. Danny restores vintage audio gear and if the category is Brady Bunch trivia and you need some help, call him.