Vino Volo, owner and operator of 28 wine bars in airports and cities across North America, has launched a mobile-based loyalty program. Using the new Vino Volo mobile app, customers can find the nearest store, earn points to access exclusive benefits, and share wine experiences with friends.
"Our goal is to make the wine tasting experience approachable, and accessible to everyone," says Doug Tomlinson, founder and CEO. "Exceptional service is the cornerstone of our brand, and this app allows us to connect meaningfully with our guests, give back to them, and grow our community of wine lovers."
Vino Volo engaged Punchh, a Silicon Valley-based mobile platform developer, to build an easy-to-access mobile solution that doesn't require guests to remember a card or membership number. To access benefits and earn points, guests show their app home screen in store, which indicates one of three membership levels: Cellar, Reserve, or Grand Reserve. After a purchase, guests scan a barcode on their receipt to log points in real time.
"Just as our guests earn points for flying with their favorite airline and staying at their favorite hotel, they can now earn points for enjoying wine at their favorite wine bar," says Kim Winter, Vino Volo's Director of Marketing. "Our goal is to make the world of wine tasting approachable, and with no membership card to carry, or numbers to remember, earning points and accessing rewards couldn't be simpler."
Loyalty members have access to exclusive offers and are the first to know about new store openings. Guests should look out for the loyalty chalkboards that can be found at every Vino Volo, featuring rotating member-only benefits, such as special tastes. There is also the option for guests to review locations and share their Vino Volo experience with friends on Facebook. To help find the closest Vino Volo, a built-in store locator lists every airport and city location in North America.
“Since the Punchh platform is cloud based, it’s fully scalable across an entire restaurant system, which is important to a company like Vino Volo, as they continue to grow,” says Jitendra Gupta, CEO of Punchh. “Restaurant operators don’t have to track customer rewards because the Punchh dashboard does that automatically. That leaves customers free to earn and enjoy rewards and operators free to serve customers and tailor offers to enrich their experience.”
The Vino Volo mobile app is available for download on iOS and Android devices from the Apple Store and Google Play Store.