What does This Is It! BBQ & Seafood have in common with more than 6,000 business chains in the nation? SpotOn! This innovative universal customer loyalty program and marketing platform helps businesses better understand guest behavior, reward customer loyalty and tailor offers. This Is It! BBQ & Seafood, is implementing SpotOn’s technology in eight of the chain’s corporate-owned locations in the Metro Atlanta area including its new location near Southlake Mall at 1497 Mt. Zion Rd. in Morrow, Georgia. The SpotOn program will enable customers to check-in with their smartphones or a loyalty card at This Is It! BBQ & Seafood and receive rewards for repeat visits like discounts on food and birthday offers.
Like other food retailers, This Is It! BBQ & Seafood will utilize the program to not only reward customers for loyalty but learn more about their customer’s preferences and buying behaviors.
“Our hope is that our partnership with SpotOn will help us continue to find ways to win customers and keep customers coming back,” says CEO and founder, Shelley “Butch” Anthony. The company also has recently introduced a new “All Day Every Day” value menu and new website that enables online ordering through smartphones and tablets to help win customers amid fierce competition in the fast-food sector. The strategic changes are making a difference and have allowed for rapid company growth. The new store in Morrow is the second location that This Is It! BBQ & Seafood restaurants has added to its portfolio in the past year, enabling the company to hire more than 125 new employees this year.
As recent winner of the Fulton County’s Family-Owned Business Award, This Is It! BBQ & Seafood restaurants are now one of Atlanta’s most emerging restaurant chains. Over the years the restaurant chain has garnered the support of numerous celebrity endorsers like NFL star and philanthropist Cam Newton and has built a passionate, loyal following of brand enthusiast, including more than 6,400 fans on Facebook. “We’ve received a tremendous amount of support from our loyal customer base,” Anthony says. “Now we want to consistently reward our customers for their loyalty, and use SpotOn to shape rewarding offers to our customer’s preference.”
