Barbajoo launches as the most comprehensive way to browse food delivery and take-out options, discover new restaurants, and compare restaurant listings and food deals. Currently, Barbajoo boasts data for more than 40,000 restaurants nationwide - making it the nation's largest online food search and ordering marketplace.
With Barbajoo, restaurants are getting the same exact market reach and exposure to consumers they were getting from Seamless and others, minus the fees. There are no hidden fees for restaurant owners, software providers and chains to list on Barbajoo. On average, food-ordering sites charge restaurants a 15 percent fee, leaving them with a profit margin of only 6 percent per order. But, with Barbajoo, signing up your restaurant is simple and free.
"Barbajoo is changing the way people search for take-out and delivered food services," says Tom Monson, Barbajoo founder. "Barbajoo is like what Google is to the desktop Internet - an open discovery platform and search engine for the online food search and ordering industry."
The demand for take-out and delivered food is on an upward trajectory. A recent report from NPD Group's Crest states Americans spent about $14 billion on delivered meals in 2012. Furthermore, carryout expenditure is on the rise with U.S. consumers spending $119.7 billion.
Monson continues, "All restaurant food ordering websites currently available today only give consumers access to businesses with which they are partnered. We are leveling the playing field by creating an efficient, single destination that features more choices, discounts and filtering options for consumers to find the foods local restaurants have to offer."
By aggregating its pool of data from multiple ordering sites, such as Seamless.com, GrubHub.com, Eat24.com and Delivery.com, Barbajoo is enabling consumers to make an educated decision on which restaurants they want to try and which will offer the best value for their online food orders. For consumers who want to learn about promotions from their favorite restaurants, they can also sign up for Facebook push notifications through Barbajoo.com at no cost. As part of its launch, Barbajoo announced its partnerships with 9Fold and MenuDrive, two software companies that deliver online, enterprise ordering systems to restaurants throughout North America and the UK, and FoodtoEat, a socially conscious and sustainable ordering platform that services New York City restaurants and food trucks. Together, Barbajoo, 9Fold, MenuDrive, and FoodtoEat are connecting restaurants with a vast number of consumers, helping them attract, maintain, and effectively service these patrons.