Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.


Full-Service Restaurants Level Up Sales, Foot Traffic with Pokémon Go

The digital craze represents a real opportunity for operators to boost business.

Cracker Barrel Expands Reach with Target-Driven Marketing Campaign

“It’s really hard to get bears to do what you want them to do in the Chicago area,” Janet Barker-Evans says with a laugh.

NOLA Pizzeria Reginelli's Celebrates 20 Years with Special Menu

Reginelli's founder Darryl Reginelli just returned from Italy as passionate as ever about pizza.

IHOP to Introduce Bold New Ad Campaign in September

Leveraging the momentum built by previous advertising and marketing efforts, IHOP Restaurants announced that it will introduce a bold, new campaign this September.

The Fifty/50 Group's Booming Loyalty Program Keeps Customers Happy, Profits Flowing

Loyalty programs continue to multiply, as operators set up these systems by themselves or with the assistance of third-party companies. 

Bareburger Celebrates National Burger Month With Contest

Bareburger announced a nationwide contest to celebrate National Burger Month in May. The “Build Your Own Burger Contest” grand prizewinner will get their burger featured on the U.S.

Fogo de Chão Offers Guests Chance to Win a Trip to any Fogo

Fogo de Chão Brazilian Steakhouse announced its second annual Celebrations at Fogo, where guests dining at restaurants between April 18 and June 19 can enter for a chance to win a trip and celebrat

Bonefish Grill Releases First Commercial in More than Seven Years

The fresh fish experts at Bonefish Grill will look to reel in television viewers with the restaurant's first television commercial in over seven years.

Kids Eat Free At IHOP During Limited-Time Offer

IHOP restaurants, which have been bringing people together over a great breakfast, anytime of day for almost 58 years, are now making it easier—and more affordable—for families to spend

Take Your Best Shot

Photographs of food and beverage abound, thanks to social media and smartphones, presenting ample opportunities to market a restaurant.