Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.


Rebranding Reinvigorates Cheddar’s Casual Café

When Aubrey Good and Doug Rogers opened the first Cheddar’s Casual Café in 1979, they never considered serving guests anything but scratch-made meals.

Scary Face Pancakes Are Back at IHOP

This October, IHOP Restaurants invites families to stop in for a treat—no tricks—and enjoy a deliciously spooky breakfast together at any time of day.

IHOP's New Tagline and Ad Campaign

For nearly six decades, IHOP has been welcoming families and friends into its restaurants to huddle together in booths, to laugh, talk and, sometimes, shed tears of joy during a surprise marriage p

Olive Garden's Pasta Passes Sell Out in 1 Second

Olive Garden’s 21,000 Pasta Passes went on sale Thursday afternoon and sold out in one second.

Buffalo Wild Wings, Restaurants Score with Football Season

One sure-fire sign of football season: You pull into a crowded parking lot thinking that it’s a weekend flea market—only to discover it’s actually a tailgate party.

Firebirds' Inner Circle Makes Guests Feel Part of the Team

There is no manual on how to run a successful loyalty or rewards program at a full-service restaurant. In fact, the topic is often the source of contentious debate among operators.

NRA Announces New Marketing and Communications Leadership

In its ongoing efforts to promote the invaluable role of America’s one million restaurants, the National Restaurant Association announced two new executive leaders in their marketing and comm

Olive Garden to Sell 21,000 Never Ending Pasta Passes

More pasta lovers than ever before have the chance to snag a coveted Olive Garden Never Ending Pasta Pass on September 15.
Buffalo Wild Wings

Buffalo Wild Wings Launches Half-Price Wing Tuesdays

Buffalo Wild Wings Inc. announced it will offer hungry fans half-price traditional wings every Tuesday at more than 1,100 participating U.S. restaurants as part of its new Wing Tuesdays promotion.

Cracker Barrel Expands Reach with Target-Driven Marketing Campaign

“It’s really hard to get bears to do what you want them to do in the Chicago area,” Janet Barker-Evans says with a laugh.