Restaurant Marketing

Restaurant owners and operators explain their successes and challenges with brand elevation, marketing new concepts, promoting LTOs, and building the company image.


Take Your Best Shot

Photographs of food and beverage abound, thanks to social media and smartphones, presenting ample opportunities to market a restaurant.

The Fifty/50 Group's Booming Loyalty Program Keeps Customers Happy, Profits Flowing

Loyalty programs continue to multiply, as operators set up these systems by themselves or with the assistance of third-party companies. 

Bareburger Celebrates National Burger Month With Contest

Bareburger announced a nationwide contest to celebrate National Burger Month in May. The “Build Your Own Burger Contest” grand prizewinner will get their burger featured on the U.S.

Fogo de Chão Offers Guests Chance to Win a Trip to any Fogo

Fogo de Chão Brazilian Steakhouse announced its second annual Celebrations at Fogo, where guests dining at restaurants between April 18 and June 19 can enter for a chance to win a trip and celebrat

Bonefish Grill Releases First Commercial in More than Seven Years

The fresh fish experts at Bonefish Grill will look to reel in television viewers with the restaurant's first television commercial in over seven years.

Kids Eat Free At IHOP During Limited-Time Offer

IHOP restaurants, which have been bringing people together over a great breakfast, anytime of day for almost 58 years, are now making it easier—and more affordable—for families to spend

Marin and Mill Valley Kitchen Present Greatest Hits Dinners

On February 21 through February 26, Executive Chef Mike Rakun of Marin Restaurant & Bar and Mill Valley Kitchen is letting his guests call all the shots.

Searching For the Source

How to create transparency at every level of the supply chain

Commander's Family of Restaurants Launches Barpreneurs School for Startups

The Commander’s Family of Restaurants’ French Quarter restaurant, SoBou, has launched the Barpreneurs School lunch series to teach hospitality industry neophytes the ins and o

Carrabba's Italian Grill Celebrating Launch of New Menu

Carrabba's Italian Grill is celebrating the launch of its new menu by giving away 1 million dishes to guests.