Technomic has announced the winners of the 2014 Chain Restaurant Consumers' Choice Awards, which are based on consumer responses to the research and consulting firm's ongoing brand study.
As part of its comprehensive Consumer Brand Metrics program, Technomic asks consumers to rate over 120 leading restaurant chains on more than 60 different attributes that capture the consumer experience from every angle, from the quality of the food to the overall brand reputation. The ongoing study records 80,000 consumer visits annually.
This year's winners were determined by analyzing Consumer Brand Metrics data collected from fourth-quarter 2012 through the third quarter of 2013 for attributes that today's consumers say are particularly important. Results are based on top-two-box scores, with top-box scores used for ties and other considerations.
"It's important to point out that consumers get credit for rating the chains and selecting the winners," says Technomic executive vice president Darren Tristano. "We're pleased to acknowledge the winning organizations, but these awards come directly from their customers."
2014 Consumers' Choice Award Winners for Full Service:
Kid Friendly: Friendly’s
Pleasant, Friendly Service: Bonefish Grill
Craveability: Joe’s Crab Shack
Social Consciousness: The Cheesecake Factory
Availability of Health Options: Mimi’s Cafe