Following a historic company year that saw strategic menu innovation, leadership changes, and a bold new incentive program designed to expedite restaurant remodels, Atlanta-based Huddle House furthered its brand evolution today after announcing the addition of Chief Marketing Officer, Alison Delaney, to build on the company’s growth momentum.
Delaney, who holds a 30-year track record of implementing needle-moving marketing campaigns with brands such as Ruby Tuesday, Carlson Restaurants’ Pick Up Stix and TGIFriday’s, and Rubio’s Fresh Mexican Grill, will create and leverage a competitive value proposition that will engage guests in a new way with Huddle House. Delaney joins the company at a pivotal time as the 400-unit franchise enters its 50th year in operation.
“Alison comes to us with an outstanding track record of developing and executing inventive marketing campaigns that genuinely resonate with end users, and her experience in the restaurant and franchise space set her considerably apart in the industry,” says Michael Abt, CEO of Huddle House. “Over the last year, we’ve evolved our business model and service offerings to appeal to new customers and to better the experience of our existing patrons, and now we’re eager to work with Alison to tell the world what we have to offer.”
The decision to name Delaney Huddle House’s new CMO comes on the heels of other recent leadership changes for the Atlanta-based company. Huddle House received a major boost in October 2012 after naming Michael Abt, an industry veteran with extensive experience building out brands, as its new CEO. Huddle House also recently appointed longtime Tim Horton’s executive Tyrone Counts as chief operating officer to build on the company’s growth momentum and improve overall sales and profitability. In July 2013, the growing franchise named veteran sales and franchising executive Jonathan Benjamin, as its new chief development officer.