First Watch Opens in Knoxville

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First Watch made its debut in Knoxville with the opening of a restaurant in Turkey Creek. The new 3,853-square-foot restaurant is located at 11682 Parkside Drive near the Publix Super Market.

The First Watch restaurant is operated by Knoxville-based Capstone Concepts as part of a multi-unit franchise agreement to open a total of eight restaurants over the next five years in Knoxville, Chattanooga, Bristol, Kingsport, Johnson City, Asheville, North Carolina, and Bowling Green, Kentucky. Capstone currently owns and operates restaurants in Tennessee, North Carolina, and Kentucky.

"We’re incredibly excited about opening the First Watch in Turkey Creek. This is an outstanding brand with terrific food. The reaction from people who have eaten at one is always the same: they can’t wait to get back. We look forward to opening this restaurant and are already working on locations in Bearden and Halls. Come find out for yourself just how good it is,” says James Geib, COO for Capstone Concepts.

The new Knoxville restaurant features a 900-square-foot patio and an interior design that maximizes the natural light provided during the restaurant’s daytime hours – conveying the warm and inviting personality of the First Watch brand. The design also accentuates an open-kitchen concept, which reinforces First Watch’s honest approach to fresh food preparation.

In 2011, First Watch opened its first company-owned restaurant in Tennessee with a location in Brentwood. More recently, plans were announced to open a restaurant in the Cool Springs community of Franklin, Tennessee, in early 2014.

“The First Watch brand is in the midst of an aggressive expansion. Our recent openings in Nashville and Atlanta made bringing our unique Breakfast, Brunch, and Lunch concept to the Knoxville community a natural progression,” says Kevin Hall, vice president of franchising for First Watch. “We are confident in the success of this restaurant and look forward to future growth in this market with Capstone Concepts leading the way.”


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