Given the amount of chicken wings consumed on Super Bowl Sunday, it’s fitting Buffalo Wild Wings restaurant locations reached 1,001 this week.
The chain plans to have 1,700 restaurants by 2023. This week four new spots opened, in Monterrey, Mexico; in McHenry, Illinois; and in Carson and Livermore, California.
“We can’t think of a better way to kick off the New Year than with this incredible milestone,” says Sally Smith, president and CEO of Buffalo Wild Wings.
The first restaurant opened in 1982. It's now pushing to extend its global reach, with new sites planned for Mexico and the Philippines, and 22 for the Middle East, in Saudi Arabia, Kuwait, Qatar, the UAE, Dubai, and Abu Dhabi.
Other new developments include:
- Adding to the 21 sauces on the menu. The restaurant company now offers a new initiative, B-Dubs Sauce Labs, in which limited-edition sauces make brief apperances. The first to hit is Sriracha Sizzle.
- In July, Buffalo Wild Wings announced Game Changer Ale, a craft beer collaboration with Redhook Brewery, designed as a pairing companion to watching sports and eating wings.
- Over the last year, new tabletop tablets debuted at 45 locations, with the expectation that they will be in nearly all U.S. company-owned and franchise restaurants by the end of 2014. Guests will be able to order and pay for their food, listen to music, and watch custom-created sports content on the B-Dubs Network, available only in the chain’s restaurants.
- In October, Buffalo Wild Wings purchased a minority stake in PizzaRev, a five-unit California made-to-order pizza chain. The company is the franchisee for the chain's two locations in Minneapolis, the first outside of Los Angeles.
- In December, Buffalo Wild Wings announced it was switching from Coke to Pepsi, giving the company access to the full suite of PepsiCo beverages, such as Lipton teas, Tropicana juices, and Mountain Dew and Sierra Mist soft drinks, as well as PepsiCo’s snack portfolio. PepsiCo’s tie-ins with the National Football League and Major League Baseball dovetail well with the sports-themed restaurant chain. Also, with a nod to the tablets, Smith expressed the possibility of access to proprietary sports-themed films from PepsiCo.
By Joann Whitcher