Coastal, upscale taco brand bartaco knows what sort of experience it is looking to create for its guests. “I think we can all agree that life looks a little different when you have your toes in the sand,” says Sabato Sagaria, president. “It’s being able to create something that evokes that for us regardless of what city you’re in.”
Since 2010, the brand has been transporting guests to that beach mentality whether they’re landlocked in Boulder, Colorado, or on the harbor in Port Chester, New York. It is 17 locations strong today, serving travel- and food truck–inspired dishes like Baja Fish tacos, Glazed Pork Belly tacos, and lettuce cup Tuna Tatako tacos alongside fresh-squeezed margaritas in a laid back atmosphere that feels like a friend’s beach house, Sagaria says. The sun comes in with ceiling fans going, while customers sit on the deck filling out the menu card with friends, coworkers, and family. “It becomes interactive,” he says of the cards. “Instead of having four people sitting at a table looking at a piece of paper in silence, the conversation starts immediately.”
As it’s grown, bartaco has aimed to design each location with the community it serves in mind. “Each one is unique in its own sense,” Sagaria says. Asheville, North Carolina, in the mountains is much different than Tampa, Florida. “We wanted to take inspiration from the surrounding communities, but do so through the lens of bartaco,” he says.