The National Restaurant Association announced that US Foods will co-locate its traveling road show Food Fanatics LIVE on March 15 during the 2016 New England Food Show (NEFS). NEFS 2016 is set to take place from March 13-March 15 at the Boston Convention & Exhibition Center (BCEC).
The two events will be held in adjacent exhibit halls on March 15. NEFS 2016 badge-holding attendees will be granted access to Food Fanatics LIVE at no additional charge; likewise badged Food Fanatics Live attendees will be permitted to visit the NEFS floor.
“The National Restaurant Association is pleased to share the BCEC with US Foods during NEFS 2016,” says Mary Pat Heftman, executive vce president, convention at National Restaurant Association. “Bringing these two events together provides a one-stop shop for New England foodservice professionals looking to explore new products, participate in robust educational and edutainment-type programming and connect with one another.”
“US Foods is excited to kick off the Food Fanatics LIVE 2016 tour in Boston, a city rightfully heralded as one of America’s great food towns,” adds Marshall Warkentin, SVP marketing, US Foods. “Hosting Food Fanatics LIVE alongside the New England Food Show, means chefs, restaurateurs and food lovers throughout the area can now go to one place to see, taste and experience great, innovative food, leading business solutions and more to make their operations more successful in 2016.”
As part of the co-location plan, Food Fanatics LIVE will host periodic education sessions and live demonstrations throughout the day on the show floor at NEFS 2016, while a select number of NEFS educational offerings will take place on the Food Fanatics Live stage.