Sonny’s BBQ, the purpose-driven BBQ restaurant known for quality BBQ and spreading kindness in the communities they serve, announced the launch of Flybuy and Koala technology across all of their locations to help improve the guest’s off-premise experience. The move marks another important milestone in the brand’s evolution, on top of last year’s decision to optimize their restaurant prototype and invest in new technology to accommodate for changing customer preferences.
“Since our founding, we have remained committed to providing the highest quality of customer service for our guests,” says Billy Brewer, COO of Sonny’s BBQ. “The implementation of Flybuy and Koala technology allows us to meet the shifting needs and preferences of our guests, while upholding our southern hospitality roots.”
In July, Sonny’s BBQ began piloting Flybuy technology in 19 restaurants. Initial results saw curbside check times improve by nearly two minutes, while speed of service complaints decreased by 19% over the same period compared to Sonny’s BBQ locations not utilizing the technology. Pilot locations also had an improved order accuracy compared to other locations. The supplemental implementation of Koala further enhances the guest experience by preference learning and suggestive selling. Full system-wide integration with Sonny’s BBQ’s current Olo system for online ordering and deliveries is now complete, allowing for the seamless adaption for franchisees and the ability to view critical data and insights related to the guest experience.
