Top Marketing & Promotions News

Test Your Knowledge of the Latest Trends

NTN Buzztime Inc., an interactive entertainment provider for the restaurant industry, announced the March 5 premiere of Trendalicious Trivia, a weekly game that will challenge players to flaunt their knowledge of the hottest topics and trends in the world today. 

 “Trendalicious launches on the heels of several successful monthly trivia competitions that focused on […]

Mintel Forsees Trend Shift in Packaged Goods in 2010

Trend experts at Mintel released their 2010 global consumer packaged goods (CPG) predictions, saying next year's new products will recreate the familiar. "Post-recession, we don't expect manufacturers to reinvent the wheel. Instead, we predict 2010's new products will give shoppers something familiar paired with something new to better satisfy their needs," says Lynn Dornblaser, Mintel's […]

Quick-Serve Specialists Aim for Innovation Through Partnership

Quick-serve and fast-casual specialist Secret Ingredient Marketing (SIM) announced that it has teamed up with Silicon Valley innovation professional Cliff Jue to expand its insight-based innovation methodology (D.I.N.E.) beyond SIM's existing strength in food innovation, brand development, and marketing communications. The collaboration with Jue adds experience in product innovation, restaurant systems design, functional packaging, and […]

A Look at 2009 Consumer Trends

It's not going to be all work and no play for today's consumers. Even as the economy drags people down financially and emotionally, Mintel sees a continued focus on enjoyment and life fulfillment. While people still feel pessimistic, Mintel sees them discovering ways to transform their lifestyles and lighten the mood. Harry Foster, global analyst […]

Apple, Pumpkin Are Top Beverage Trends for Fall

The Coffee Bean & Tea Leaf is introducing four new feature beverages to its menu on September 9 and bringing two seasonal favorites back. Poised to usher in the fall season, the new flavors are: Apple Tea Latte, Warm Apple Cider, Spiced Honey Apple Cider, and Caramel Apple Ice Blended. Back by popular demand are […]

WiFi Internet Acts as Social Media Marketing for Many Restaurants

Many companies that service the restaurant and hospitality industry do not have firsthand experience of what it takes to run a restaurant. That is not the case with newly developed Indianapolis based One WiFi. It is this experience and Social Media Marketing that sets them apart from traditional managed WiFi Services. "I worked in restaurants […]

The Biggest Trends in Chain Dining

After the release of Zagat’s 2009 Survey of National Chain Restaurants, John Boris, Zagat's SVP of Marketing, offered QSR exclusive insight into the study and its findings. When and why did Zagat begin surveying consumers about fast-food dining preferences? Our first fast food survey was released in May 2007. Fast food and full-service chain restaurants […]

Ever Want to Just Text Your Customers?

Pogo Corporation announced today that it will debut its cutting edge mobile technology MobiDines at the 2009 National Restaurant Association Show in Chicago May 16-19. MobiDines is an interactive, two-way mobile application that enables restaurants and their customers to interact at a variety of levels. MobiDines provides restaurants with their own customized ordering system that […]

Food Just as Scary as Terrorists, Consumers Say

On the heels of the largest product recall in U.S. history, an American Society for Quality (ASQ) survey reveals that although the majority of the food industry may be following safe production procedures, the majority of the public doesn’t feel it does enough. Food safety is still igniting widespread concern according to the survey of […]

Ultimate Barista Challenge Comes to NYC

The Third Annual Ultimate Barista Challenge U.S.A. is coming to the International Restaurant & Foodservice Show of New York, and it's looking for the next "Ultimate Barista NYC!". From the creators/coordinators of the U.S. National Barista Championships/Competitions and more than 60 National & International Barista Championships/Events comes a unique and exciting barista challenge. Like on […]

Bob Evans Targets Youth with BOBurrito Launch

Bob Evans now offers a new twist on the breakfast burrito — the BOBurrito. Priced at $5.99, the BOBurrito is stuffed with eggs, shredded pepper jack cheese, diced onion, and the choice of two fillings: Meat Lovers'(crumbled sausage, diced ham, and bacon pieces) or Western (diced ham, green and red peppers). It's garnished with Bob […]

Almost Famous Chef Competition

Some of the best culinary student chefs across the U.S. and Canada are honing their skills to become the next rising star of the culinary world. The S.Pellegrino Almost Famous Chef Competition kicks off its 7th year in early January, with participation from nearly 80 student chefs, representing approximately 40 of the best culinary schools, […]

Technomic’s Top 5 for 2009

Restaurants may be facing the toughest New Year in recent memory, but opportunities are still present for operators that know how to focus their efforts where it really counts—on the consumer. The coming year will see even more of a “buyer’s market” than 2008, making it especially essential for restaurants to recognize and respond to […]

Consumers ‘Terrified’ About Finances

According to a new national survey from, consumers are very concerned about the upcoming holiday shopping season and don’t think 2009 will be any better. While the survey found people were generally worried about their personal finances during this time of economic turmoil, more than half of respondents think their situation will improve in […]

Major U.S. Food and Beverage Companies Comply With Pledges On Kids’ Advertising

The Council of Better Business Bureaus (BBB) today released its first report on the progress that participants in BBB’s groundbreaking self-regulation program—the Children’s Food & Beverage Advertising Initiative—have made in changing the children’s food and beverage advertising landscape. BBB has assessed the participants’ compliance with their pledges regarding child-directed advertising of their food and beverage […]

NPD Finds Americans Eating “Better for You” Foods

Eating “better for you” foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a leading market research firm. NPD reports that the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the percentage of Americans eating […]

StrandVision Debuts HD PC to TV Converter

StrandVision LLC is introducing a fully digital, high-definition (HD) personal computer-to-television adapter for use with its digital signage offering and for many other applications. Called, the HD solution includes an adapter (PCA) at the personal computer that is paired with a receiving adapter (TVA) at the television monitor. The adapters digitally connect all common […]

Tennis Star Partners with AriZona

Andy Roddick has signed a long-term endorsement deal with AriZona Beverage Company for a new beverage that will launch later this year. Roddick is a US Open Champion, a Wimbledon Finalist, and an Australian Open Semifinalist. He has won 21 career singles titles and is currently ranked No. 3 in the world and is competing […]

A Modern Version of the Old Fashioned Window Sign

In the sign industry, there's a group known as the Letterheads — the old-school guys who paint signs by hand. They are truly the artists of their industry. One aspect of the craft is hand-painted window signs, which can be breathtaking to see and quite effective in increasing business. When it comes to this type […]

Pepsi and Tricon Renew Long-Term Alliance

Pepsi-Cola Company and Tricon Global Restaurants, Inc. announced May 2 a multiyear renewal of the strategic beverage supply and marketing arrangement for the KFC, Pizza Hut and Taco Bell restaurant brands in the U.S. "We are pleased to build on our partnership with Pepsi because it reflects our strategy to provide quality products, value and […]