Top Marketing & Promotions News

Food Just as Scary as Terrorists, Consumers Say

On the heels of the largest product recall in U.S. history, an American Society for Quality (ASQ) survey reveals that although the majority of the food industry may be following safe production procedures, the majority of the public doesn’t feel it does enough. Food safety is still igniting widespread concern according to the survey of […]

Ultimate Barista Challenge Comes to NYC

The Third Annual Ultimate Barista Challenge U.S.A. is coming to the International Restaurant & Foodservice Show of New York, and it's looking for the next "Ultimate Barista NYC!". From the creators/coordinators of the U.S. National Barista Championships/Competitions and more than 60 National & International Barista Championships/Events comes a unique and exciting barista challenge. Like on […]

Bob Evans Targets Youth with BOBurrito Launch

Bob Evans now offers a new twist on the breakfast burrito — the BOBurrito. Priced at $5.99, the BOBurrito is stuffed with eggs, shredded pepper jack cheese, diced onion, and the choice of two fillings: Meat Lovers'(crumbled sausage, diced ham, and bacon pieces) or Western (diced ham, green and red peppers). It's garnished with Bob […]

Almost Famous Chef Competition

Some of the best culinary student chefs across the U.S. and Canada are honing their skills to become the next rising star of the culinary world. The S.Pellegrino Almost Famous Chef Competition kicks off its 7th year in early January, with participation from nearly 80 student chefs, representing approximately 40 of the best culinary schools, […]

Technomic’s Top 5 for 2009

Restaurants may be facing the toughest New Year in recent memory, but opportunities are still present for operators that know how to focus their efforts where it really counts—on the consumer. The coming year will see even more of a “buyer’s market” than 2008, making it especially essential for restaurants to recognize and respond to […]

Consumers ‘Terrified’ About Finances

According to a new national survey from, consumers are very concerned about the upcoming holiday shopping season and don’t think 2009 will be any better. While the survey found people were generally worried about their personal finances during this time of economic turmoil, more than half of respondents think their situation will improve in […]

Major U.S. Food and Beverage Companies Comply With Pledges On Kids’ Advertising

The Council of Better Business Bureaus (BBB) today released its first report on the progress that participants in BBB’s groundbreaking self-regulation program—the Children’s Food & Beverage Advertising Initiative—have made in changing the children’s food and beverage advertising landscape. BBB has assessed the participants’ compliance with their pledges regarding child-directed advertising of their food and beverage […]

NPD Finds Americans Eating “Better for You” Foods

Eating “better for you” foods rather than dieting appears to be the weapon of choice against the battle of the bulge, according to The NPD Group, a leading market research firm. NPD reports that the percentage of adults on a diet has decreased by 10 percentage points since 1990, while the percentage of Americans eating […]

StrandVision Debuts HD PC to TV Converter

StrandVision LLC is introducing a fully digital, high-definition (HD) personal computer-to-television adapter for use with its digital signage offering and for many other applications. Called, the HD solution includes an adapter (PCA) at the personal computer that is paired with a receiving adapter (TVA) at the television monitor. The adapters digitally connect all common […]

Tennis Star Partners with AriZona

Andy Roddick has signed a long-term endorsement deal with AriZona Beverage Company for a new beverage that will launch later this year. Roddick is a US Open Champion, a Wimbledon Finalist, and an Australian Open Semifinalist. He has won 21 career singles titles and is currently ranked No. 3 in the world and is competing […]

A Modern Version of the Old Fashioned Window Sign

In the sign industry, there's a group known as the Letterheads — the old-school guys who paint signs by hand. They are truly the artists of their industry. One aspect of the craft is hand-painted window signs, which can be breathtaking to see and quite effective in increasing business. When it comes to this type […]

Pepsi and Tricon Renew Long-Term Alliance

Pepsi-Cola Company and Tricon Global Restaurants, Inc. announced May 2 a multiyear renewal of the strategic beverage supply and marketing arrangement for the KFC, Pizza Hut and Taco Bell restaurant brands in the U.S. "We are pleased to build on our partnership with Pepsi because it reflects our strategy to provide quality products, value and […]