P.J. Whelihan’s Pub + Restaurant, part of the PJW Restaurant Group, has recently announced that it signed up for Peacock Sports Pass across the majority of its restaurants via EverPass Media, a media platform distributing premium live sports and entertainment content to commercial businesses backed by the NFL and RedBird Capital.
“We pride ourselves on being the best place to catch the game, so we are excited to provide our customers a chance to head to PJs for these exclusive streaming events. We invite everyone to join us this Saturday, September 9, to watch Penn State football take on Delaware at 12pm,” says Jim Fris, CEO of PJW Restaurant Group.
Peacock Sports Pass is a sports package available only in the United States for commercial establishments. Peacock Sports Pass offers commercial establishments in the U.S. access to select events from Peacock’s live sports content library, including Sunday Night Football, Premier League, Big Ten football and basketball, featured rounds and holes from select golf events, the 2023 Rugby World Cup, cycling, motorsports, and much more.
“We’re thrilled to add P.J. Whelihan’s to our growing list of commercial business partners,” says Steve Tucker, Chief Financial Officer at EverPass Media. “Bringing sports fans together to watch a game – whether it’s the Eagles, Penn State or an EPL game – is the cornerstone of P.J. Whelihan’s culture and a key driver of the business. Having access to this content is essential, and we’re glad to offer a simple solution to support business owners’ entertainment needs.”
NBCUniversal and EverPass Media announced a multi-year agreement in which EverPass will hold the exclusive rights to distribute Peacock Sports Pass to commercial establishments across the United States.