Kura Sushi will debut its Bikkura Pon collaboration with Warner Bros. Discovery Global Consumer Products and DC.
The DC x Kura Sushi Bikkura Pon prize collection features DC Super Heroes Batman, Superman, Wonder Woman, among others, as well as Super-Villains The Joker and Harley Quinn. The collectibles are exclusively available at all Kura Revolving Sushi Bar U.S. restaurants now through September 30, 2023, while supplies last.
“We’re very proud to be collaborating with DC and bring their legendary characters to Kura Revolving Sushi Bar,” says Sally Kurosaki, Promotions & Licensing Manager of Kura Sushi USA, Inc. “We are confident that the new prize collection will be an absolute ‘smash’ with our guests. We’ve also enhanced the look and feel of our prize capsules for this collaboration to make them environment-friendly and are excited to be the first organization to introduce ecopon to the U.S. market in partnership with developers K2 Station Co., Ltd., Rengo Co. Ltd., and Daiho Industrial Co., Ltd. ecopon is the world’s first plastic-free, biodegradable and recyclable paper capsule made from starch and paper,” says Kurosaki.
Boasting can badges, lanyards and magnetic sheets adorned with DC Super Heroes and Super-Villains, the DC x Kura Sushi prize collection also includes a rare holographic can badge that can only be collected via the in-restaurant Bikkura Pon prize machine. Guests will receive a randomized limited-time DC x Kura Sushi Bikkura Pon prize collectible for every fifteen sushi plates when they dine-in or place an online order at https://order.kurasushi.com, while supplies last. Prizes are also available for individual purchase, with the exception of the rare holographic can badge. Kura Sushi’s proprietary Bikkura Pon Prize System, an integral part of the brand’s interactive and tech-driven dining experience, is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a single DC x Kura Sushi Bikkura Pon prize is automatically dispensed at random from the prize machine for guests to enjoy and take home.
To round out the exclusive collaboration, Kura Sushi Rewards Members will be eligible to receive a limited-edition DC x Kura Sushi tote backpack for every $70 spent in the restaurant (excluding coupon, tax and tip) from August 16-20, 2023. Quantities are limited and not guaranteed. In-store giveaway dates are subject to change.