Speaking at a 10,000 foot view, The Cheesecake Factory’s partnership extends beyond Marketplace – with the beloved brand having been enrolled in DashPass since the beginning to reach customers who often order more and spend more on DoorDash compared to non-DashPass customers, even creating DashPass Exclusive Items like the White Chicken Chili or Louisiana Chicken Caesar Salad.
“The Cheesecake Factory is committed to providing a high-quality experience for guests, regardless of where they are choosing to dine,” says David Gordon, President of The Cheesecake Factory Incorporated. “DoorDash has been a trusted partner of ours for seven years already, and by extending our exclusive partnership for a few more years, we’re able to continue building our relationship to reach even more guests.”
“Partnering with The Cheesecake Factory enabled DoorDash to expand services to underserved suburban areas, where local commerce companies might not have otherwise operated,” says Tom Pickett, Chief Revenue Officer at DoorDash. “By listening to The Cheesecake Factory’s ambitions and developing bespoke innovations connecting in-store and off-premise experiences – including the ability for customers to link The Cheesecake Factory Rewards to DoorDash Marketplace – we’ve been able to foster a partnership built on innovation, communication, and trust most importantly.”
By extending The Cheesecake Factory’s exclusive delivery partnership with DoorDash through 2026, the companies will have partnered for a decade to grow hand-in-hand (examples: Feeding America, Treat or Treat, Virtual Zoom Backgrounds, DashPass Exclusive).