Texas Roadhouse has seen a 40 percent increase in website traffic directly from online listings found on local search, mobile, and social platforms like Google, Yahoo, Bing, and Facebook, says Localeze. Localeze is the largest business listings identity management provider for local search solutions.
Texas Roadhouse, a casual dining restaurant with 345 locations in 46 states, has been working with the company since June 2010. Localeze distributes Texas Roadhouse’s business listings through direct, contractual relationships to more than 120 local search platform partners.
Since partnering with Localeze, the company’s business listings visibility has increased dramatically when consumers search for keywords like steakhouse, ribs, and barbecue. Previously, individual Texas Roadhouse locations would manually self-submit local search business listings but did not actively manage and verify anchor name, address, or phone number detail, or enhance listings on an ongoing basis. Localeze stepped in with technologies to enable Texas Roadhouse to add enhanced content like website links, hours of operation, payment methods, keywords, and more for all Texas Roadhouse locations.
“Localeze has given us the ability to streamline the management of our local listings in a cost-effective way across multiple platforms and optimize our local search results, increasing Texas Roadhouse’s online presence,” says Tyler Durham, online marketing resources coordinator at Texas Roadhouse. “As consumers continue to search more for restaurants online and on-mobile devices, it is important for Texas Roadhouse to control and actively manage their local listings identities to appear accurately in local search results with added keywords that speak to their made-from-scratch, high-quality food,” says Jeff Beard, president, Localeze.
Texas Roadhouse, which plans to expand its restaurant locations in 2011, was named one of Forbes top ten fastest-growing retailers in 2010.