CiCi’s Pizza has launched its Endless Value Dinner Campaign to remind consumers that they can have a sit-down restaurant meal of pizza, pasta, salad, and dessert for less than $5.
The timing couldn’t be better. According to market research company Mintel, 24 percent of restaurant-goers plan to spend less at restaurants in 2011 than they did in 2010. This confirms projections from Technomic that ‘everyday value’ will be a top 2011 restaurant trend.
“These studies show how important it is for restaurants to provide meaningful value—and that’s about more than just price,” says Nancy Hampton, chief marketing officer for Coppell, Texas-based CiCi’s Pizza. “We’ve always believed that value is also about choices, convenience, quality and a family-friendly atmosphere.”
From February to May, TV spots are highlighting CiCi’s $4.99 offer. “We’re moms and dads, too, and we know how easy it can be to become a short order cook in the kitchen,” Hampton says.
Each CiCi’s buffet features up to 20 hand-tossed, straight-from-the-oven pizzas, from classics like pepperoni to specialties like the Zesty Veggie and Thin Crust Italiano. There are also salads, fresh pasta, soup, and desserts such as warm brownies and golden cinnamon rolls.