Applebee’s is making it easy to plan time together with its "Girl's Night Out" (GNO) customized invitation on its Facebook fan page.
Beginning today through June 5, the page allows guests to send a GNO invite, with time, date, Applebee's location—and even a personalized message. Not only is scheduling a breeze, but the new tool lets Applebee's Facebook fans keep track of events they're hosting, attending, or both.
According to a poll of women on Applebee's Facebook fan page, only 9 percent get together weekly with friends, while 34 percent responded "Never ... get me a drink fast."
"Applebee's is convinced that girls still want to have fun, so we're doing all we can to make it easier to have 'girl time' happen at Applebee's," says Becky Johnson, senior vice president, marketing and culinary for Applebee's Services, Inc.
Applebee's is also hosting a GNO Photo Contest. Upload pictures from your event and Applebee's Facebook fans will select their favorite. Those culling the most votes each week for the next four weeks will receive a $50 Applebee's gift card.