Bonanaza Steakhouse Rebrands to Steak & BBQ Concept

A rendering of the rebranded restaurant.
A rendering of the rebranded restaurant.

On the heels of its 50th anniversary in 2013, the Bonanza Steakhouse restaurant brand has entered a new era as Bonanza Steak & BBQ.

This modern, casual-dining concept celebrates Bonanza’s American steakhouse heritage and modernizes it with an updated menu including new authentic, Southern-style barbecue offerings, an interior redesign around a butcher house theme, and full-service dining.

Parent company Homestyle Dining LLC of Plano, Texas, will open the first Bonanza Steak & BBQ in Eureka, Missouri, by the end of 2014 with plans to franchise 100 locations during the next five years.

In late 2013, Homestyle Dining CEO Tom Sacco announced plans to revitalize both the Bonanza and Ponderosa Steakhouse brands with a focus on updated menus and interiors that would appeal to the evolving tastes of today’s more modern diner. 

Since then, 25 percent of the 150 Ponderosa Steakhouse restaurants in the United States have been updated with expanded menu offerings on the food bar and across the entire entrée line-up, with interiors that have been brightened with a new color scheme, lighting, graphics, menu boards, and food bar design. Guests are responding favorably to the brand refresh with upgraded restaurants showing a double-digit increase in sales and guest count.

Homestyle Dining, however, opted for a more comprehensive transformation of the Bonanza Steakhouse brand, conceiving the Bonanza Steak & BBQ concept as a way to preserve Bonanza’s rich steakhouse legacy while updating it to appeal to a younger demographic. The menu was overhauled to feature familiar American fare with innovative culinary enhancements, regionalized offerings, and a selection of savory barbecue items, slow-cooked in on-site smokers.

“With Bonanza Steak & BBQ, we’ve literally put a stake in the ground advancing what the guest should expect from the contemporary American steakhouse landscape,” says Tom Sacco, CEO, Homestyle Dining. “We’ve created a restaurant brand that multiple generations can love, built around steaks and entrees with surprising, yet familiar, flavors, and slow-cooked, authentic, mouthwatering barbecue options. At Bonanza Steak & BBQ, we have combined the elevated food quality and attentive service of yesteryear with the more relevant menu options of today at a value not found in other steakhouse concepts.”

Steaks Still at the Heart of the Menu; BBQ a Fresh New Option

At the heart of Bonanza Steak & BBQ’s menu are a selection of USDA Choice steaks and authentic barbecue fare and a farm-fresh salad bar that replaces the hot and cold buffets found in the Bonanza Steakhouses. The salad bar at Bonanza Steak & BBQ is included at no charge with dinner entrées.

Steak selections include 6-ounce or 10-ounce Center Cut Sirloins, an 8-ounce Flat Iron, a 16-ounce Porter House, a 12-ounce Ribeye, a 6-ounce Filet, with a Certified Black Angus Chopped Steak and a humungous Country Fried Steak rounding out the options. Bonanza Steak & BBQ also offers the option of topping each steak entrée with Roasted Mushrooms, Blue Cheese Crust or Creamy Creole Shrimp.


News and information presented in this release has not been corroborated by FSR, Food News Media, or Journalistic, Inc.

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