When it comes to launching a social media campaign, creativity wins by forming partnerships that can be beneficial for everyone. The better breakfast franchise out of Charlotte, Famous Toastery, partnered with specialty pancake artists Dancakes to launch a campaign meant to gain brand awareness while appealing to new fans on Facebook.
The campaign started on December 5, featuring eight holiday characters: Frosty the Snowman, Rudolph the Red Nosed Reindeer, Santa Claus, Ebenezer Scrooge, Buddy the Elf, Kevin McAllister from Home Alone, Clark Griswold, and The Grinch. The Famous Toastery and Dancakes Facebook fans could vote for their favorite pancake over a course of two weeks to enter to win prizes like Dancakes swag, stickers and gift cards to the Famous Toastery, with the third and final round awarding the winner an iPad and a personalized Dancakes pancake portrait.
As Famous Toastery experiences massive growth, with signings for more than 30 new locations in the works, the brand is looking for ways to elevate its presence on a larger level. This campaign is the first partnership with the St. Louis-based Dancakes, and the companies are looking for additional ways to continue working together to further promote each other's breakfast specialty focuses.