With Brazil hosting worldwide sporting events in 2014 (World Cup) and 2016 (Summer Olympics), there is a sizable uptick in interest in its distinct culture and cuisine. The Fogo Guide to Brazil invites soccer fans to discover Brazil through the eyes of locals and influential writers, photographers, and artists from around the world who have a personal connection with the country.
Featured contributors include Marcello Arrambide (190,000 Facebook fans), Cesar OEvalle (295,000 Instagram followers), Paulo del Valle (243,000 Instagram followers). The Fogo Guide to Brazil also features stories told by authentic Fogo de Chao gaucho chefs who were born and raised in Southern Brazil, where Fogo de Chao began over 35 years ago. The website will unfold over this month's worldwide sporting event in Brazil; see their stories at Fogo.com/guide.
To celebrate the introduction of the Fogo Guide to Brazil, users are invited to join Fogo de Chao on Facebook, Instagram, and Twitter for a chance to win one of several $500 dining cards to use at Fogo de Chao. This campaign features a social media scavenger hunt that encourages users to explore the Fogo Guide to Brazil to solve weekly challenges. On Instagram, users can share and repost photos from the Fogo Guide to Brazil for a chance to win.