Clutch, a pioneering consumer management platform delivering consumer intelligence and engagement solutions, announced today the development of the refreshed Latitude 360 ‘360x Club’ Membership and Loyalty Programs. The partnership between Clutch and Latitude360, the award-winning, multi-platform venue featuring premier dining and state-of-the-art entertainment offerings, is an upgrade of the technology backbone that drives both Latitude360’s ‘360x Club’ Membership and Loyalty Programs.
“We’re excited to partner with Clutch to integrate its advanced technology and provide streamlined, cross-channel experiences that deliver valuable entertainment benefits and rewards to our Members,” says Brent W. Brown, founder and CEO of Latitude360. “Clutch was our ideal choice to manage our ‘360x Club’ Membership and Loyalty Programs, which have taken our concept to the next level by providing our guests with exceptional value while driving revenue and trips to our venue.”
Clutch will provide Latitude360 with a seamless integrated solution built on Clutch’s proprietary consumer management platform and will also serve as Latitude360’s managed services expert, delivering in-depth data analysis to drive and optimize the membership and loyalty campaigns on an ongoing basis.
“We’re excited to work with an innovative, fun-loving brand like Latitude360,” adds Brad Marg, COO of Clutch. “The multidimensional entertainment aspects of their venues provide tremendous opportunity to understand and engage their customers to motivate them and enhance their entertainment experience.”
The free ‘VIP’ Loyalty Program, or “Green Membership” that was launched in mid-2014, provides value to more than 21,000 loyalty card-holders by rewarding points for purchases made in any of Latitude360’s venues, as well as a free appetizer upon activation. Points are redeemable for rewards, including free comedy shows, free dine-in movie tickets, video game cards, and luxury bowling.
Clutch is also developing the custom platform that will run and enhance Latitude360’s ‘360x Club’ Membership Program, which also launched in mid-2014 and has more than 4,000 active members. Unique to the industry, the Membership Program, consisting of the “Blue Membership” and “Black Membership,” provides guests with a significant roster of monthly benefits in the venue for a small fee. Monthly benefits include access to hours of luxury bowling, up to a $50 game card, unlimited dine-in movies, and free tickets to live comedy shows. This program boasts a monthly value of $150 and $300 respectively that also results in earning loyalty points up to three times as fast as loyalty members.
Both the Blue and Black Memberships offer access to an exclusive personal concierge for service and reservations. In addition, 10 percent of membership fees are donated to support the Latitude360 Foundation, Latitude Cares, which is dedicated to giving back to veterans’ affairs, children advocacy, and animal rights.