Marketing & Promotions

Andy Roddick will endorse AriZona Beverage Company's new drink planned to debut this year.

Artistic skill coupled with high-tech innovation allows chains to rollout attractive, high-quality window graphics on a mass level.

Pepsi-Cola Company and Tricon Global Restaurants, Inc. announced May 2 a multiyear renewal of the strategic beverage supply and marketing arrangement for the KFC, Pizza Hut and Taco Bell restaurant brands in the U.S. ...