Marketing & Promotions

Kids Eat Free at IHOP All Month

Parents are the ultimate superheroes when it comes to getting kids prepared for the start of the school year! This month IHOP is giving parents a break with the return of its popular Kids Eat Free promotion. Every day in August, kids eat free from 4 p.m. to 10 p.m. at participating IHOPs and receive a special “Spy Kids” activity book with money saving coupons for back-to-school purchases. ...

Wine Lists Go Digital

Restaurants across the nation have started making the switch from paper wine lists to digital tablets or iPads.

Roy Rogers Updates Brand Management Strategy

Roy Rogers restaurants today announced it has selected Brandstand Group, a brand positioning, management, and communications strategy firm for the restaurant industry, as its brand strategy and mar ...

LoSo App is a Restaurant’s Social Network

Foursquare, beware—there is a new game in town, and with a sole focus on restaurants and bars, people may stop alerting the media when they get to a location as banal as the convenience store. ...