Restaurants Go Retail
Ron Green may be in the restaurant business, but he’s made a hefty profit in retail.
Marketing & Promotions
Unilever Facebook Campaign Recognizes Hardest-Working Dishes
Hard work goes hand-in-hand with a professional kitchen.
Olive Garden Introduces '2 for $25' Promo
Olive Garden is providing guests greater choice and variety at an undeniable value with its first-ever "2 for $25 Italian Dinner," a three-course meal for two guests for only $25.
NRA Reveals New Branding Initiative, Logo
The National Restaurant Association (NRA) today revealed its new branding architecture and visual identity, which will be a
Applebee’s New Advertising Campaign Reflects Brand Revitalization Efforts
Marking a new chapter in its 32-year history, Applebee’s today launched “See You Tomorrow,” the first advertising campaign produced by agency of record Crispin Porter + Bogusky and the foundation o ...
Restaurant Visits Increasingly Influenced by Online Marketing
In the first quarter of 2012, 6 percent of restaurant visits (926 million visits) were influenced by online marketing, reports
Applebee’s Criticized for “Girls’ Night Out” Campaign
Applebee’s is facing some backlash, primarily from women, for its latest marketing program.
Moving Into Retail
Consumers can now enjoy the flavor of an Olive Garden salad at home.
Better Business Decisions Come From Better Information
Understanding the power of data is critical for growth.
