Marketing & Promotions

Roy Rogers Updates Brand Management Strategy

Roy Rogers restaurants today announced it has selected Brandstand Group, a brand positioning, management, and communications strategy firm for the restaurant industry, as its brand strategy and mar ...

LoSo App is a Restaurant’s Social Network

Foursquare, beware—there is a new game in town, and with a sole focus on restaurants and bars, people may stop alerting the media when they get to a location as banal as the convenience store. ...

Your Guide to Social Media for Restaurants

If social media is a giant swimming pool, Stephanie Faison’s advice is to jump in with both feet. “But plug your nose,” Faison says. “You don’t want to get too much up there too quickly.” ...

It's a Month of Cheesecake

Recognizing that cheesecake has a history as rich as the dessert itself, The Cheesecake Factory is proclaiming July as National Cheesecake History Month.

Tilted Kilt Debuts New TV Campaign

E.B. Lane launched a national TV and radio advertising campaign for its new client, Tilted Kilt Pub & Eatery. As one of the fastest growing franchises in the country, Tilted Kilt selected E.B. ...

Make It an IHOP Day

IHOP, one of America's favorite restaurants for breakfast, lunch, and dinner, introduced a new integrated national advertising and marketing campaign with the tagline "Make it an IHOP day." ...

Cracker Barrel Wants You to Take a Look Around

Cracker Barrel Old Country Store provides a friendly home-away-from-home feel in its old country store and restaurant, and now the family-dining concept is serving up a virtual tour of its old coun ...