Houlihan’s customers are the voice of the chain’s new marketing campaign.
Marketing & Promotions
In 1989, Marc Epstein, owner of the Milk Street Café in Boston, jumped into catering as a competitive play against major chains.
It means doubling dishwashing duty, but there’s an upscale restaurant in Phoenix that delivers a trick that wows its customers.
It’s well known that it’s easier to turn regulars into even more frequent customers, but what many restaurants don’t know is how to do that.
Briscoe Rodgers, president of online catering site ezCater, says the marketplace of online food ordering has really heated up in the past couple of years.
There’s a great marketing vehicle that most restaurants ignore, while a small few do it to great success.
Denny’s is the latest restaurant chain to roll out the Test & Learn Management System from Applied Predictive Technologies (APT).
To Groupon or not Groupon, that is the question many restaurateurs are asking themselves these days.
With more than 140 years of collective small business, retail, hospitality, and restaurant brand-building expertise, Concept Branding Group has teamed up with San Diego-based AccessPoint Media Grou ...
Research proves that as unemployment rises, so does coupon use.