Marketing & Promotions

VIP Memberships: A New Way of Marketing

One of the first things to go in a down economy is a non-necessity like eating out. But what’s a restaurant to do when sales drop and fewer customers show up? VIP memberships.

Marketing Ideas That Actually Work

In past columns, I have expressed both my disdain for most discounting at fast-casual restaurants and my general pessimism regarding the state of the U.S. economy.

Operators Know Best

Phil Friedman, chairman and CEO of McAlister’s Deli, is a firm believer in independent research of a company’s franchisees.

The Marketing Solution Where Everybody Wins

As today’s world becomes more personalized and people realize that marketing initiatives that work for one audience may be irrelevant for another, the restaurant industry is beginning to see the va

P.F. Chang's Offers Tax Day Discount

In celebration of the end of tax season and the extension of tax day to April 18, P.F. Chang’s China Bistro is offering customers a 15 percent discount on April 18.

The Franchisee’s Frustration

One of the greatest franchisee frustrations centers on local marketing and the struggle to obtain marketing materials targeted to their particular location and demographics.

Ahead of the Game

At the end of 2008, Kelly Roddy was in the same boat as every other quick-serve executive. The economy was spiraling out of control around him, the average U.S.