One of the first things to go in a down economy is a non-necessity like eating out. But what’s a restaurant to do when sales drop and fewer customers show up? VIP memberships.
Marketing & Promotions
Hispanics now make up 16 percent of the U.S. population based on the 2010 U.S.
There are more than 270 million cell-phone users in the U.S., and most of them admit to never leaving home without their phone.
In past columns, I have expressed both my disdain for most discounting at fast-casual restaurants and my general pessimism regarding the state of the U.S. economy.
Phil Friedman, chairman and CEO of McAlister’s Deli, is a firm believer in independent research of a company’s franchisees.
As today’s world becomes more personalized and people realize that marketing initiatives that work for one audience may be irrelevant for another, the restaurant industry is beginning to see the va
In celebration of the end of tax season and the extension of tax day to April 18, P.F. Chang’s China Bistro is offering customers a 15 percent discount on April 18.
One of the greatest franchisee frustrations centers on local marketing and the struggle to obtain marketing materials targeted to their particular location and demographics.
At the end of 2008, Kelly Roddy was in the same boat as every other quick-serve executive. The economy was spiraling out of control around him, the average U.S.
IHOP has announced a fun spin on “double deductions” with the return of its popular ’Kids Eat Free’ dinner promotion for kids ages 12 and under.